FASHION APPAREL DESIGN/BRAND IDENTITY
A fashion boutique that will meet the needs of Muslim women and give access to affordable & stylish fashion. The company strives to solve all sizing/fitting issues that occur for all women. ALMÂS does not strictly market to specific types of women, therefore introducing inclusive Muslim fashion.
ALL GARMENTS ARE DESIGNED AND SEWN
BY ZOHAL AZIMI
ALMÂS boutique is a fashion boutique that will meet the needs of Muslim women and give access to affordable & stylish fashion. The company strives to solve all sizing/fitting issues that occur for all women. ALMAS does not strictly market to specific types of women, therefore introducing inclusive Muslim fashion. Unlike its competitors, we provide a wide range of modest clothing that will market to all types of women. It is considered an empowering business due to its inclusivity - a very uncommon topic especially for Muslim women. Because of this, women will feel more confident because inclusion is lacking in the Muslim fashion industry.
PACKAGE INSERT POSTCARDS:
• use quotes from real interviews to define what modesty means to them
• source of empowerment and unity for all women
THE RESEARCH STUDY:
THE 4 FACTORS
This study helped to highlight the top
4 influencing factors when it comes to
shopping as a Muslim woman. It goes from Price, Style, Size, and Comfort.
ALMAS boutique targets women aged 18 - 35. When we look at the user research done to perform this study, the majority of these women shared common problems while shopping for modest wear.
SUMMARY OF STUDY
Most women interviewed agreed that it
is a struggle to find stylish clothing at
an affordable price. Out of 100 women
surveyed, 80% of women agreed that when
buying modest wear, price is considered
first. This is because of the high prices
these modest shops list out there. When
reviewing the inter views, we see that most
women agree that modest wear is overall
OUR UNIQUE VALUE
ALMAS boutique guarantees that you are
given the best quality and style at an
affordable price. They are Muslims who
aren’t tr ying to take advantage of other
Muslims - as other modest wear shops do.